Content Creative - HCM

Full-time

Negotiable

Ho Chi Minh City

Openings: 1

Marketing

Middle/ Senior

About this role

Conduct in-depth research on the MagicSwap product and the beauty/AI photo app market in each target market, including aesthetic trends, user behavior, and competitors.
Define the content development direction and Unique Selling Proposition (USP) for each market, establishing MagicSwap's unique identity against competitors.
Identify key features relevant to each market at various stages (e.g., AI Avatar for market A, FaceSwap for market B).

Collaborate with MKT Lead, Product, and Data teams to align content development direction with market specifics and timelines.
Develop a comprehensive content roadmap and calendar, ensuring consistent positioning across markets and culturally appropriate localization.
Prepare detailed briefs for the Design/AI team to create new filters, avatar themes, and templates, and review their output for adherence to positioning and App Store/Google Play standards.

Curate and manage displayed in-app content, including homepage elements, filter/template categories, Hot/New/Trending tags, onboarding flows, paywall designs, and event banners.
Partner with UI/UX Designers to optimize key user flows such as onboarding, filter/template discovery and usage, and payment/paywall processes.
Analyze the user journey to identify bottlenecks and drop-off points, proposing effective improvement solutions.

Monitor product metrics and conduct cohort analysis to assess the impact of content and features on user retention and revenue.
Propose and execute A/B tests for display position, content order, and UX changes, reporting findings periodically to the MKT Lead.

1–3 years of experience in a Product Manager/Product Owner or Content Manager role for digital products (apps, e-commerce, social networks).

Ability to independently research markets and possess clear product positioning thinking.
Proficiency in collaborating and aligning with multiple stakeholders (Marketing, Product, Design, Data) in a multi-market environment.
Strong aesthetic sense and sensitivity to beauty/AI content trends on platforms like TikTok, Instagram, and Xiaohongshu.

Ability to understand and act based on product data (retention, conversion, ARPU/LTV, CTR by content/feature).
Proficiency in at least one analytics tool such as Amplitude, Mixpanel, Firebase Analytics, or GA.
Basic knowledge of Canva/Figma for effective communication with the Design team.

Experience working with AI/photo editing apps or beauty-tech.
Experience in developing and localizing content for multi-market products.
Good English reading comprehension for researching trends and international documents.

Attractive benefits for employees, including health insurance, company trips, team building activities, happy hours, birthday celebrations, and more.
Full employee benefits after the 2-month probation period in accordance with the Labor Law.
Annual leave and public holidays in compliance with the Labor Law and Company policies.
Social insurance, health insurance, unemployment insurance, and annual health check-ups provided after the probation period.
Opportunity to work in a young, dynamic, modern, and professional environment with strong career development prospects.
Access to training, coaching, and professional development opportunities.
Additional exclusive benefits in accordance with the Company's internal policies.