Back to openings
UA Specialist - HCM
Full-time
Negotiable based on capability
Ho Chi Minh City
Openings: 1
Marketing
Staff
About this role
- Partner with Biz, Content and Product to build creative scripts — analyzing USP and user behavior, crafting messaging for each market
- Work with the Creative team to produce, review and assure quality of creative ads
- Propose and present UA campaign plans (budget, timeline, KPIs) to the Board of Directors
- Execute UA campaigns across Facebook Ads, TikTok Ads, Google Ads, Unity, AppLovin, IronSource and others
- Monitor real-time campaign performance, evaluate target groups and respond quickly to market shifts
- Use AdMob, AppLovin and similar tools to track behavior and performance, with deep analysis by creative and ad network
- Analyze past campaigns and provide recommendations to product, content and creative teams
What we're looking for
Qualifications
- 2–3+ years of User Acquisition experience for mobile games or apps
- Proven experience independently running and managing large advertising budgets across multiple ad networks
- Proficient in Appsflyer, Firebase, Google Analytics and AdMob
- Deep understanding of CPI, ROAS, CTR, CVR, IPM and Retention with hands-on optimization
Skills
- Strong multitasking — can run multiple campaigns at once and hit KPIs
- Sharp analytical thinking with data-driven, insight-based decision-making
- Strong communication and teamwork with Creative, Product, Content and Data teams
- Experience at an international publisher or ASO knowledge is a strong plus
Benefits & perks
- Competitive salary package with a 13th-month salary and performance-based bonuses.
- Flexible working hours, allowing up to 1 hour of attendance flexibility.
- Enjoy various employee engagement activities, including Daily Tea Breaks, Happy Hours, Team Building events, Company Trips, Birthday Celebrations, and other internal activities.
- Comprehensive healthcare benefits, including Health Insurance and Annual Health Check-ups after the probation period.
- Full statutory benefits, including Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI) in accordance with Vietnamese labor law after completing the 2-month probation period.
- Annual leave and public holidays in accordance with the Vietnamese Labor Code and company policies.
- Continuous learning and career development through training programs, coaching, and opportunities to work with experienced professionals.
- Additional employee benefits in accordance with Skylink Studio's internal policie