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UA Specialist - HCM
Full-time
Negotiable based on capability
Ho Chi Minh City
Openings: 1
Marketing
Staff
About this role
- Partner with Biz, Content and Product to build creative scripts — analyzing USP and user behavior, crafting messaging for each market
- Work with the Creative team to produce, review and assure quality of creative ads
- Propose and present UA campaign plans (budget, timeline, KPIs) to the Board of Directors
- Execute UA campaigns across Facebook Ads, TikTok Ads, Google Ads, Unity, AppLovin, IronSource and others
- Monitor real-time campaign performance, evaluate target groups and respond quickly to market shifts
- Use AdMob, AppLovin and similar tools to track behavior and performance, with deep analysis by creative and ad network
- Analyze past campaigns and provide recommendations to product, content and creative teams
- Phối hợp với Biz, Content và Product để xây kịch bản quảng cáo creative — phân tích USP, hành vi user và craft messaging cho từng thị trường
- Làm việc với Creative team để sản xuất, review và đảm bảo chất lượng creative ads
- Đề xuất và present kế hoạch UA campaign (budget, timeline, KPI) lên BOD
- Thực thi UA campaign trên Facebook Ads, TikTok Ads, Google Ads, Unity, AppLovin, IronSource…
- Theo dõi performance real-time, đánh giá target group và phản ứng nhanh với biến động thị trường
- Dùng AdMob, AppLovin… để track behavior, performance và phân tích sâu theo creative và ad network
- Phân tích campaign cũ và đưa ra recommendation cho product, content và creative team
What we're looking for
Qualifications
- 2–3+ years of User Acquisition experience for mobile games or apps
- Proven experience independently running and managing large advertising budgets across multiple ad networks
- Proficient in Appsflyer, Firebase, Google Analytics and AdMob
- Deep understanding of CPI, ROAS, CTR, CVR, IPM and Retention with hands-on optimization
Skills
- Strong multitasking — can run multiple campaigns at once and hit KPIs
- Sharp analytical thinking with data-driven, insight-based decision-making
- Strong communication and teamwork with Creative, Product, Content and Data teams
- Experience at an international publisher or ASO knowledge is a strong plus
Benefits & perks
- Attractive benefits for employees, including health insurance, company trips, team building activities, happy hours, birthday celebrations, and more.
- Full employee benefits after the 2-month probation period in accordance with the Labor Law.
- Annual leave and public holidays in compliance with the Labor Law and Company policies.
- Social insurance, health insurance, unemployment insurance, and annual health check-ups provided after the probation period.
- Opportunity to work in a young, dynamic, modern, and professional environment with strong career development prospects.
- Access to training, coaching, and professional development opportunities.
- Additional exclusive benefits in accordance with the Company's internal policies.