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User Acquisition (Junior) - HCM
Full-time
Ho Chi Minh City
Openings: 1
Marketing
Junior
About this role
- Key Responsibilities: Assist in launching, managing, and optimizing UA campaigns across platforms such as Google Ads, Meta (Facebook), Unity, AppLovin, Mintegral, etc.
- Monitor key campaign metrics including CPI, CTR, CVR, ROAS to evaluate performance and identify areas for improvement.
- Support A/B testing of ad creatives and analyze results to improve effectiveness.
- Research market trends, competitor ads, and user behaviors to support UA strategy for new games.
- Collaborate with Creative and Product teams to provide insights that enhance game marketability.
- Learn and apply best practices from various ad networks.
- Support campaign reporting and documentation on a weekly/monthly basis.
What we're looking for
Requirements
- 1+ years experience.
- Strong analytical and critical thinking skills; ability to solve problems and interpret data.
- Comfortable using Google Sheets/Excel for basic data tracking and analysis.
- Self-motivated, eager to learn, team-oriented, and adaptable in a fast-paced environment.
- Basic understanding of mobile advertising concepts and performance metrics (CPI, ROAS, CTR, CVR, etc.).
- Proficient in English.
- Passionate about mobile games and user growth.
- Bonus: ad platform experience, mobile attribution tools, AI tools, or product-thinking mindset.
Benefits & perks
- Attractive benefits for employees, including health insurance, company trips, team building activities, happy hours, birthday celebrations, and more.
- Full employee benefits after the 2-month probation period in accordance with the Labor Law.
- Annual leave and public holidays in compliance with the Labor Law and Company policies.
- Social insurance, health insurance, unemployment insurance, and annual health check-ups provided after the probation period.
- Opportunity to work in a young, dynamic, modern, and professional environment with strong career development prospects.
- Access to training, coaching, and professional development opportunities.
- Additional exclusive benefits in accordance with the Company's internal policies.